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What makes the TMAs different?
In every award process we have researched, we have looked at four
things, eligibility requirements, what the award is based on, who decides
the nominees and recipients, and whether or not there is a contest factor.
In the major awards with national recognition, all the award systems require
membership in at least one association. Whether its NARAS, the Screen
Actor's Guild, the Country Music Association, or any of a dozen other
organizations, we found that membership is required. Our process is
the same in that our recipients are required to be members of the Academy of
Texas Music, Inc.
We noticed that many awards were based on popularity or name recognition,
and we couldn't find any that were based on the quality of the performance
submitted for recognition. In the Grammy process, those who are
allowed to vote are sent a list of names. They must select from that
list of names. One can only hope that a voter would research every
name on the list and vote for the one who they thought delivered the highest
quality performance, but more often, we found that voters first scanned the
list for names they knew, often overlooking acts they had never heard of.
The TMAs are based on the quality of performance. The Honoree Board is
given access to every bit of information necessary to make an informed
decision. Quite often, the voters have heard of all the nominees, and
they are encouraged to research each nominee thoroughly before casting their
vote.
In many other processes, we found that popularity, number of link clicks
online, or some other subjective form of voting was used. In one
process, we found that there were two individuals who admitted to making all
the decisions about who received an award. Our nominating process
includes the screening of every track on every eligible album. The
Nominating Committee takes suggestions from the public, artists, and
industry professionals. Each track is compared with the criteria set
for each award and the nominations are offered to the performances that most
meet the criteria.
Contests require judges and competition. With each competition, there
must be a level playing field. Since music is vast and variant, no
level playing field exists. That's why the TMAs are not a contest.
Each performance is compared to criteria and not to another performance.
If an award is to be given based on how many online clicks an artist can
generate, then it should be an 'online click generation award' and not a
music award. |